Having Trouble Hiring?
In the last several months I’ve spoken at a few dozen conferences. And at every single one of them –…
How the Internet Made Marketing More Important Than Ever
In the last 24 hours, I’ve received something like 462 emails. Mercifully, Gmail dumps most of those into a ‘promotions’…
Why Your Marketing Department Is More Important Than Ever
Marketing has always been important. Without it, we wouldn’t know what 15 minutes can save you, or (for my older…
What To Do If You Don’t Have A Marketing Department
So now you’ve read my companion article on the importance of marketing, and you found it revelatory. Or you thought…
6 Marketing Campaigns I Really Want To See
Last month I had the opportunity to speak for the owners of 300+ Arby’s restaurants, during which I was allowed…
Choose Your Words Wisely
When choosing your words for any marketing campaign, it’s a good idea to consider that things can be taken the…