We’ve all heard about the power of positive thinking. And I’m pretty certain that somebody has encouraged you to “look on the bright side” when something isn’t going the way you’d like. But have you ever considered the power of negative thinking? By which I do not mean being hopelessly pessimistic. Maybe there’s some value…
Marketing. The very word has the potential to send shivers down the spine. Most of us just want to do whatever it is we do, not spend our lives telling people about it. And yes, I’m saying this despite the reality of social media, which is almost exclusively people telling other people about the stuff…
In the last several months I’ve spoken at a few dozen conferences. And at every single one of them – big ones, small ones, and basically every industry there is – the people at those conferences have been talking about exactly two things: supply chain, and the labor shortage. Your company probably is, too. Those…
In the last 24 hours, I’ve received something like 462 emails. Mercifully, Gmail dumps most of those into a ‘promotions’ folder, which may as well be a trash folder for all the attention I pay to it. It’s filled with coupons for things I don’t want, solicitations from companies that have apparently purchased my contact…
Marketing has always been important. Without it, we wouldn’t know what 15 minutes can save you, or (for my older readers, including myself) where the beef is. (Side note: they never really answered that question, did they? They just said, “Where’s the beef?” and apparently we were all supposed to find it on our own.)…
So now you’ve read my companion article on the importance of marketing, and you found it revelatory. Or you thought it wasn’t complete garbage – I’m fine with either. The point is, you now appreciate the need to market your company/idea/self more aggressively than you have in the past, and you’re ready to get started.…
Last month I had the opportunity to speak for the owners of 300+ Arby’s restaurants, during which I was allowed to wear an Arby’s tiara that made me look like the archbishop of roast beef. After I was done – and I did all right, nobody threw curly fries at me or anything – I…
When choosing your words for any marketing campaign, it’s a good idea to consider that things can be taken the wrong way – like they did when I came across a news story mentioning that Panera Bread would be only using ‘clean ingredients’ from now on.