Every year, billions and billions of dollars are spent trying to convince customers to buy things – clothes, toys, hot tubs, insurance policies, private jets, googly-eye glasses, cosmetic surgery, laser pointers, watches, and at least four other things – and 99.99% of the brain power behind that money is focused on trying to figure out…
Details
A couple weeks ago, I was in a flower shop, buying flowers for myself so that others would think someone loved me. I was browsing, trying to remember what my favorite color was, when a lady entered in a perfect fury. She was seething, livid, beside herself with rage because the arrangement she had received…
Details
How Our Current Generational Model Is Failing Us At this point, you’d be forgiven for thinking that the Millennial thing has been talked to death. Billions of words have been written about Millennials, how they differ from their Baby Boomer and Gen X antecedents, and how companies need to change in order to attract Millennial…
Details
Because A Good Title Is Hard To Find In the next few weeks I’ll be launching my new keynote about how to deliver an exceptional customer experience. It’s called Decoding Your Customers!, which only took about 4 months for me to decide on. It took almost as long to come up with the title as…
Details
I’m experimenting with those annoying headlines they run on news sites now. “Kid eats pancakes, and then this happens…” What do you think? Anyway, there are an absurd number of people billing themselves as ‘innovation experts.’ Many of them have worked for successful companies, and so what they’re really doing is going around and telling…
Details
So my wife and I are pregnant. I know some people take issue with me saying it that way, since technically she is the only one who is carrying a baby, but I feel like I’m a part of this process too. I get to wake up at night almost every time she does, I…
Details
‘Tis the season to squeeze as much money out of your customers as humanly possible! I know that’s not the standard phrase – it’s ‘tis the season to eat jelly,’ in case you were wondering – but the desire to trick people into paying us is always hiding just under the surface. You can hear…
Details
Maybe you’re staring at next year’s numbers and wondering if your business is going to keep growing. Maybe your company is going through a merger. Maybe you’re getting a divorce. And maybe you just won the lottery and are trying to figure out how to keep everyone you’ve ever known from hitting you up for…
Details
We just wanted to share a few quick clips of what we worked on this year and we hope you had a great 2018, both personally and professionally.
First off, let me say that I’m sorry for using the term ‘Gen Z’ in this title. Personally, I don’t think Generation Z exists. Somewhere along the line we decided that we were inventing a new type of people every 15 years or so, and I just don’t agree. However, that’s the language we use,…
Details