Greetings from Pennsylvania! Today I am in the land of Hershey, a town which really does smell like chocolate. They gave me a Hershey bar when I checked in, and the lampposts in the town are capped with replica Hershey kisses. The cobblestone streets are made out of Reese’s Pieces, the grocery stores only sell milk and ingredients for Smores, the city drinking fountains are filled with chocolate milk, and they have a freaking amusement park filled with more candy than you’ve ever seen in your life. If you’ve never been here, it’s an adorable small town, and everyone weighs 4,500 pounds. It’s not their fault, and I’m totally kidding about that. But seriously, some of them do.
Anyway, Hershey does a phenomenal job of sticking to its core message. It bills itself as the “Sweetest Town in America,” and it doesn’t hurt that they’re completely right about that. There’s a Cocoa Street and Chocolate Avenue and 400 more just like it. Everything about this town centers around family and candy, and that’s part of the reason that Hershey has managed to transform itself from a product into a part of American culture.
And I think all of us should do the same if we want to take ourselves, and our businesses, to that next level. My goal, as I’m sure you know, is to make the process of improving at your business as enjoyable as possible. I firmly believe that getting better at something doesn’t have to be boring. So in honor of that, I am going to start presenting my materials acapella style. I’m sure some of you have heard my unparalleled version of “You Lost That Lovin’ Feeling,” so you’ll already know how great an idea this is. Get ready to be blown away!