There’s no way around this fact – most new businesses fail.    If you don’t want the same to happen to yours, you’ll need to be as prepared as possible.  Building a business is an enormous amount of work and will require you to do an extensive amount of study and research.  But that doesn’t mean you can’t enjoy it along the way.  Have fun!

NoteThis instructional video series was created in conjunction with Illinois State University and was originally designed as a supplement for college students in the entrepreneurial, business, or MBA disciplines. 

What You’ll Receive:

20 videos (approx. 45 minutes total) covering the entire process of starting a small business – idea generation, gathering support, analyzing markets, identifying customers, developing a sales and marketing strategy, handling setbacks, and more.

A Student Workbook (134 pages), which includes summaries of the each video, room for notes, and questions and exercises designed to help you systematically approach the process of starting your own business.  This workbook culminates in the creation of a business plan that might be presented to financial institutions, investors, or anyone else whose help you might need along the way.  This book can function by itself as a supplement to the videos, or it can be used in conjunction with the Instructor Guide for instructor-led education.

An Instructor Guide (82 pages), which includes step-by-step instructions on how to use each video along with various ways to make each lesson as entertaining as possible.  No additional materials or pre-work necessary – simply follow the instructions, and in less than 5 minutes you’ll be ready to teach the course!

To view the first two videos in this series, along with the associated text in the Student Workbook and Instructor Guide, click the icons below the word “Preview” on the right half of this page.  To order additional printed copies of the Student Workbook and Instructor Guide, click here.